ITV Pride, our community of lesbian, gay, bi and trans (LGBT) colleagues and straight allies, joined the first wave of Pride celebrations in London on 23rd June. With the help of the ITV Events team, ITV Pride delivered a parade experience to remember for InterMediaUK, the LGBT network group for people working across the media including our friends from Sky, UKTV, Discovery and the BBC.
And in an ITV main channel first, we took the celebration to the screens with our Pride themed idents that played out across the regions.
So what does Pride mean to us? Here’s how we joined the celebration at this year’s Pride in London.