For the second year running, Lorraine encouraged the nation to “Check Your Chaps”, partnering with specialist cancer charities to raise awareness of two of the most common male cancers and empowering viewers to take action.
Prostate cancer is the most common cancer in men in the UK; one in eight men will be diagnosed and sadly every hour in the UK, a man loses his life to Prostate cancer. More than 2,200 men are diagnosed with testicular cancer in the UK every year and it’s the most common cancer affecting men aged 25 to 49 years old. But testicular cancer is also one of the most treatable types. Check Your Chaps in partnership with Prostate Cancer UK and Orchid aimed to raise awareness and break down the barrier of embarrassment by encouraging viewers up and down the country to check their chaps regularly for the early signs of these cancers.
This year’s campaign was fronted by Emmerdale actor Matthew Wolfenden, whose character David Metcalfe, was diagnosed with testicular cancer in the same week as Lorraine’s campaign launched. Emmerdale attracts an average audience of around 6.6 million people every week, so the storyline was an important way to help raise awareness of male cancer. Actress Gemma Oaten also showed support for the campaign, sharing her personal story on Lorraine, of her father’s prostate cancer diagnosis and how it affected her family.
More than 24,000 people visited the Check Your Chaps website for advice on common signs and symptoms, and guidance on what to do if you’re concerned.
I have seen first-hand the effects that prostate cancer can have as my dad had an aggressive form of the disease. The doctor said if it wasn’t for mum insisting he get checked so soon he may not be here today, he was so lucky. I really am delighted to be a part of this campaign as it’s so important for men and their partners to know what signs and symptoms to look out for.
Gemma Oaten, Actress