Two actresses in the signing scene in the Rovers Return - Coronation Street

Deaf Awareness Week

ITV and ITV Signpost Celebrate Deaf Awareness Week

This week we celebrated Deaf Awareness Week, a national initiative to promote the positive aspects of deafness, encourage social inclusion and championing deaf organisations. Led by the team at ITV SignPost, our in-house accessible content experts, we marked the occasion with a number of our most-loved, most-watched programmes showing their support and getting involved.

Airing during the week, both Emmerdale and Coronation Street supported with sign language scenes featuring deaf actors and both soaps wrote parts into their scripts, as well as featuring sign language in the background. Ahead of both programmes, the continuity announcer explained Deaf Awareness Week how we’re supporting.

Watch the scenes here: Emmerdale and Coronation Street