In the UK, 30,000 people have a cardiac arrest outside hospital each year, but less than one in ten people survive. The survival rate is considered to be one of the worst in Europe when compared to countries such as Norway where CPR is taught in secondary schools and the survival figure is as high as one in four.
A Good Morning Britain survey found that over half of us (58%) have never had any CPR training and almost half (45%) of people would not be confident to use CPR on anyone whether a relative, friend or complete stranger. (GMB/One Poll 23rd March 2015).
From 23rd to 28th March 2015, Good Morning Britain in partnership with the British Heart Foundation ran their Heels 4 Hearts, a campaign to raise awareness and funds to improve access to CPR training kits in UK schools.
Viewers were encouraged to donate their unwanted shoes at British Heart Foundation shops across the nation, to raise funds for CPR kits.
Over the course of the week, almost one hour of airtime was dedicated to the campaign, and more than 50 famous faces pledged their support and donated to the campaign including Dame Helen Mirren, Alan Carr, Sir Tom Jones, Jonathan Ross, Gok Wan, Katie Price and Arsenal’s Jack Wilshere.
£453,607.00 was raised which will deliver CPR kits to 432 secondary schools across the UK, helping to save up to 5,000 lives a year.