We have just released our 2017 Corporate Responsibility Summary Report. It’s a chance to reflect on the year we’ve just had, and review how we’ve delivered against the three pillars of our Corporate Responsibility Strategy – People, Planet and Partnerships.
We’re proud to have invested strongly in our people, especially by promoting diversity and inclusion across our business. We launched our ‘Plus 1’ initiative to challenge everyone to think differently about how they approach recruitment, and created a Transitioning at Work policy. We added a gender identity question to our colleagues’ personal data questions and hosted workshops that helped us understand how best to portray transgender people in the media.
We continued to improve our environmental impact, and reduced our absolute Scope 1 and 2 emissions by 17.3% since 2016 and 47.1% since our base year, 2013. We also took further steps to minimise the impact of production by launching our Productions Green Team, which provides best practice advice and guidance on all production genres. By the end of 2017, 11 ITV programmes had attained albert certification from implementing sustainable production techniques, including both Coronation Street and Emmerdale. ITV Calendar News in Yorkshire also became the first-ever regional news programme to achieve albert certification.
The Real Full Monty was the second best performing factual programme of the year with 5.4 million viewers tuning in, raising awareness for prostate and testicular cancer. We delivered 10 on screen social cause campaigns in 2017 that encouraged the nation to talk and act on issues important to our communities. The second year of Good Morning Britain’s 1 Million Minutes campaign, encouraging the nation to act to combat loneliness in the elderly, was even larger thanks to its international reach. This Morning’s #BeKind anti-bullying campaign saw 270,000 parents and guardians pledge to talk to children about bullying.