We were proud to take home a Silver Award for the ‘Best community involvement during a CSR programme’ category at the eighth annual Corporate Engagement Awards.
The Corporate Engagement Awards celebrate the most successful and innovative corporate partnerships and sponsorships, and the communication strategies around those collaborations.
Our award recognised two campaigns our Daytime teams ran in 2017 that encouraged the nation to talk about mental health triggers and support those around them; This Morning’s #BeKind and Good Morning Britain’s 1 Million Minutes.
This Morning’s #BeKind anti-bullying campaign helped teachers and parents encourage children to speak up if they or someone they know is bullied. Partnering with The Diana Award Anti-Bullying Campaign, the show created resources for primary and secondary school teachers about the topic. Over 11,000 Teachers’ Packs were downloaded and over 270,000 parents across the UK pledged to talk to their children about bullying.
Good Morning Britain’s 1 Million Minutes campaign encouraged viewers to pledge to spend time with someone lonely by volunteering with a charity partner or visiting someone in their community. The 2017 campaign partnered with 10 UK charities who provided local volunteering opportunities. A staggering 65 million minutes were pledged by viewers over the two years of the campaign.
Brittany Golob, editor of Communicate, says,
the Corporate Engagement Awards recognise those companies that are doing good within their communities, through partnerships, sponsorships and CSR. The stories that come from the awards are inspiring, exciting and truly collaborative.”
With programmes that reach almost 40 million viewers a week, we recognise our opportunity to create positive change by encouraging our viewers to act and support others around them. We will continue to use our channels and our reach to make a difference.