ITV supporting Green GB Week

ITV promoting sustainability throughout the organisation

The UK’s first Green GB Week marked an opportunity to focus our efforts to promote and build the UK’s sustainable future. Last week, we worked with our commissioners and production teams to encourage sustainable behaviours both on and off screen.

At ITV, we’ve been working to reduce our operational impact for some time. In 2017 we reduced our absolute scope 1 and 2 greenhouse gas emissions by 17% since 2016 and 47% since 2013. Our efforts can be reviewed in our latest Corporate Responsibility (CR) report here. We recognise, however, that there is an even bigger opportunity for us to support the pursuit of a clean future through the programmes we show everyday.

That’s why last week we ran an environmental editorial workshop with our commissioners. Representing almost all programme genres, from entertainment to sport, we aimed to bring our commissioners up to speed on the latest environmental issues impacting society today, build understanding of best practice approaches to featuring environmental editorial and the tools available to help, and test ideas for how to embed environmental editorial into their programmes.

It was a great morning of creativity, debate and at times humour, as we collaboratively explored how to make the complexity of a sustainable lifestyle relevant for our programmes and our viewers. Each commissioner left with a personal commitment to furthering this agenda in their role. We aim to run more of these workshops later in the year.

We also hosted Carbon Literacy training for our production teams in all our main hub sites in Manchester, Leeds and London. These sessions, part of a national training scheme, provide the TV and film industries with the skills and tools to mount a non-political, optimistic, science-based response to climate change. Having hosted a number of sessions with a variety of production teams over the last year or so, we’ve been seeing some great results, including our ITV Sport’s Royal Ascot and World Cup production teams achieving albert certification for their 2018 coverage in recognition of the sustainable production techniques they implemented. Read more about their achievements here.

We are soon to announce our refreshed CR strategy, complete with new CR goals, including environmental goals for our business. We remain committed to promoting and building a clean future in the UK, and welcome any thoughts or suggestions from our colleagues, peers or viewers. Just email responsibility@itv.com.