Supporting DEC’s Ebola appeal

ITV supports Disasters Emergency Committee Ebola crisis appeal

The Disasters Emergency Committee (DEC) brings together 13 leading UK aid agencies to raise money at times of humanitarian crisis in developing countries. We are proud to support DEC’s vital work as part of its Rapid Response Network.  Working alongside other UK broadcasters, major high street banks, Post Office, BT and a range of other corporate partners we support DEC by using our audience reach to launch public appeals to achieve maximum awareness and cost-effective ways for the public to make donations.

On 30th October 2014, DEC launched its Ebola crisis appeal in response to the outbreak, which affected countries across West Africa. More than 11,000 people died and over 28,000 were infected, constituting not only a health crisis, but also a humanitarian crisis with global dimensions.

On 18th November 2014, during our coverage of England’s international football match against Scotland, we supported Unicef’s efforts in the fight against Ebola, airing appeal films by players which helped to raise £700,000 of public donations and match funding from the Department for International Development.

Donations from DEC’s UK public appeal raised £37 million and has helped to fund vital work.  DEC agencies have reached more than 1.9 million people with food, water, health supplies and face to face awareness raising activities.

As well as supporting the DEC appeal we dedicated airtime during the X Factor’s live results show to promote the release of Band Aid 30, the charity single led by Sir Bob Geldof which was in aid of the Ebola crisis.  An average audience of 8.4 million people tuned into the show and within minutes of its launch, sales of the single raised around one million pounds.