Our awards cabinet is filling up this year! We’re thrilled to have won the ‘Giving to the Community’ award at the Peer Awards for Excellence in Corporate Responsibility, and to have been a finalist for the ‘2018 Overall Peer Award’, and the ‘Inspiration Award’.
The Peer Awards for Excellence recognise companies that have gone above and beyond in the areas of Corporate Responsibility, Customer Engagement, Information Security and People and Performance. The awards are chosen in an unique way, since award finalists are also judges. Thereby, the Peer Awards are the result of corporations and organisations recognising the efforts of their peers.
Our award recognised two campaigns our Daytime teams ran in 2017 that encouraged the nation to talk about mental health triggers and support those around them; This Morning’s #BeKind and Good Morning Britain’s 1 Million Minutes.
This Morning’s #BeKind anti-bullying campaign helped teachers and parents encourage children to speak up if they or someone they know is bullied. Partnering with The Diana Award Anti-Bullying Campaign, the show created resources for primary and secondary school teachers about the topic. Over 11,000 Teachers’ Packs were downloaded and over 270,000 parents across the UK pledged to talk to their children about bullying.
Good Morning Britain’s 1 Million Minutes campaign encouraged viewers to pledge to spend time with someone lonely by volunteering with a charity partner or visiting someone in their community. The 2017 campaign partnered with 10 UK charities who provided local volunteering opportunities. A staggering 65 million minutes were pledged by viewers over the two years of the campaign.
With programmes that reach almost 40 million viewers a week, we recognise our opportunity to create positive change by encouraging our viewers to act and support others around them. We will continue to use our channels and our reach to make a difference.