We’re thrilled that last night ITV was crowned the winner of the Communication and Education award, and was Highly Commended in the Partnership with a Health Charity category, at the 4th Annual Better Society Awards.
The Better Society Awards celebrate the efforts that commercial organisations make to create a better society, organised by the Better Society Network.
Our awards were received for two campaigns our Daytime teams ran in 2017 that encouraged the nation to talk about mental health triggers and support those around them; This Morning’s #BeKind and Good Morning Britain’s 1 Million Minutes.
This Morning’s #BeKind anti-bullying campaign helped teachers and parents encourage children to speak up if they or someone they know is bullied. Partnering with The Diana Award Anti-Bullying Campaign, the show created resources for primary and secondary school teachers about the topic. Over 11,000 Teachers’ Packs were downloaded and over 270,000 parents across the UK pledged to talk to their children about bullying.
Good Morning Britain’s 1 Million Minutes campaign encouraged viewers to pledge to spend time with someone lonely by volunteering with a charity partner or visiting someone in their community. The 2017 campaign partnered with 10 UK charities who provided local volunteering opportunities. A staggering 65 million minutes were pledged by viewers over the two years of the campaign.
With programmes that reach almost 40 million viewers a week, we recognise our opportunity to create positive change by encouraging our viewers to act and support others around them. We will continue to use our channels and our reach to make a difference.