Lighten The Load & ITV Central win at the Mind Media Awards 2016

ITV honoured for creating mental health awareness.

We use our mass audience reach and influence to raise awareness of social topics and in March, Loose Women launched Lighten The Load, a campaign aimed at sparking important conversations around mental health. Loose Women won the Entertainment category of the 2016 Mind Media Awards, which honours the best portrayals and reporting of mental health in the media.

The impact of local media was also highlighted as ITV News Central won the News and Current Affairs award for their consistently impressive coverage of issues such as the challenges facing ethnic minority communities, the growing problem of suicide and the pressures on emergency services.