The Disasters Emergency Committee (DEC) brings together 13 leading UK aid agencies to raise money at times of humanitarian crisis in developing countries. We are proud to support DEC’s vital work as part of its Rapid Response Network. Working alongside other UK broadcasters, major high street banks, Post Office, BT and a range of other corporate partners we support DEC by using our audience reach to launch public appeals to achieve maximum awareness and cost-effective ways for the public to make donations.
16 million people in East Africa are on the brink of starvation and urgently need food, water and medical treatment so in March, DEC launched the East Africa Crisis Appeal and ITV supported airing the appeal film across ITV, ITV2 and ITV3. A fantastic £55 million was raised in March alone.
Of the £55m raised by the DEC appeal and pledged by DfID, £26m has been allocated across the four countries that are the subject of the appeal – South Sudan, Somalia, Kenya and Ethiopia – for immediate, emergency use. This money will be spent by September this year.
The money not allocated for immediate spending will go towards longer-term resilience projects. This is assessed frequently – if more money needs to be released earlier for emergency relief, it can be. Some 270,000 people were reached with food assistance in March, with 64,000 people given assistance to find work and training. In the same month, nearly 72,000 children under the age of five were treated with malnutrition treatment services and a further 84,000 people given malnutrition prevention services.