To us, partnerships means collaborating with others to make a positive contribution to society. Through a combination of our on-air appeals and campaigns, along with local community engagement, we’re committed to inspiring, engaging and empowering our stakeholders to make a difference.
Investing in partnerships with a variety of social action organisations, charities, NGOs and government, enables us to deliver programmes and initiatives to empower our viewers and colleagues to make a positive difference, at regional, national and international scale.
Everyday, our programmes give us the chance to share stories and raise awareness of social topics and champion causes to millions of people.
Whether it’s a fundraising appeal, or by partnering with charities on campaigns to raise donations and awareness, throughout the year, we contribute valuable airtime to support various national and international causes. In addition to public fundraising, each year, we ourselves aim to donate the average corporate giving* of the FTSE 100, through cash or in-kind, to charitable causes. Our Appeals and Social Action Guidelines provide a framework to make sure the causes we endorse are credible, effective and align with our brand values.
** FTSE 100 companies donated an average of 1.9% of pre-tax profits in 2014, Charities Aid Foundation.
To find out more about our most recent on-air campaigns and appeals, visit the News Section or see our ITV Corporate Responsibility Summary Report 2015.
Volunteering can be a hugely enjoyable and rewarding experience but we know it can sometimes be a challenge to find the time and the right opportunity. We want to empower and support our colleagues to find ways to offer their time and skills to make a difference.
At ITV, we offer colleagues one day’s paid leave a year to volunteer and and many of our on-air campaigns have a social action or volunteering opportunity involved, like taking to the phones at one of our dedicated donation call centres during Text Santa or Soccer Aid. We really want to champion skills-based volunteering and mobilise our workforce to use their area of expertise to benefit local communities and causes, with the goal of achieving 10% colleague participation in local volunteering opportunities. Across our business, teams are offering their specific skills and expertise to make a difference. Since 2009, colleagues from our legal department have supported the Body and Soul Charity, hosting monthly free of charge legal clinics that give advice and support on issues that affect people living with HIV and Aids, such as consultation on family law, housing, discrimination and medical negligence.
Actively promoting events and organisations who can help connect our employees with volunteering opportunities is an important way to promote and encourage a culture of volunteering. Over the years we’ve supported organisations and initiatives such as Media Trust, Do-it Trust, one of the UK’s leading volunteering websites, Business in the Community’s Give and Gain Day and The Lord Mayor’s Appeal’s City Giving Day.
Along with our our dedicated charitable campaigns and appeals, we’re committed to using our most-loved, most-watched programmes, that are at the heart of popular culture, to raise awareness of social topics and to inspire positive behavioural change.
We’re conscious that our greatest tool is our reach and this enables us to embed social topics into our most-loved most-watched programmes, empowering our viewers to take action and create change for good. From highlighting the importance of self checks during Breast Cancer Awareness month to soap storylines that mainstream and spark conversations around topics such as Mental Health, Modern Slavery and the Transgender community, throughout the year, our programmes give us the chance to engage viewers and inspire change.
We’re proud to be a Public Service Broadcaster and take our responsibility of empowering and investing in communities, seriously.
Beyond the economic benefits of job creation and our investment of around £1 billion a year on programming – the vast majority of which is original UK content provided free to UK viewers, at no cost to the taxpayer, we have the opportunity to benefit and contribute to communities nationally and regionally.
Whilst London remains the location for many of our productions, we’re committed to continuing to invest in the creative economy elsewhere in the UK. As part of our Ofcom broadcasting licence, we have a quota of 35% of regional (outside of London) programme making and we’re proud that we exceeded this in 2015 by making 46.4% and 51.2% by volume and value respectively outside of London. Two of the nation’s most-loved soaps, Coronation Street and Emmerdale, are based in Manchester and Leeds respectively and wherever possible we try to source goods and services, such as catering and production supplies locally. This not only minimises the environmental impact of transportation but helps to ensure that we’re supporting local businesses. Our regional offices and news centres are the backbone of ITV and at the heart of the communities we serve. Our regional identity is something that we’re very proud of, and across the UK, our News teams strive to play an active and valued role in their communities, championing local interests and regional identity.
Fixers, an initiative run by the independent charity The Public Service Broadcasting Trust, backed by us and part funded by The Big Lottery Fund is a movement of young people who are tackling issues that they feel strongly about so that they can make a difference to their communities. It’s a unique approach, led by young people which allows them to create their own solutions to issues that affect them directly. Using the skills of a team of creative experts, the Fixers develop ways to get their message heard by the right people, whether that’s through film, print media, on-line campaigns or events. Our role is to help raise awareness by sharing their films and stories with our News audiences. Our regional News teams have played a significant role from the start, initially by promoting the scheme and now showcasing the latest Fixer projects across our regional News programming each month.
Empowering the next generation and encouraging social mobility through experience and access to our industry is really important to us, so throughout the year we run a series of open-door events and initiatives to encourage people from the communities in which we operate, to come along and find out more about what we do.
Young people not only represent our future workforce but also our future audiences, so ITVInspire, developed using Business in the Community’s (BITC) Work Inspiration framework, offers 14 to 17 year olds an insight into our business through a series of workshops, tours and hands-on activities. Young people can find out more about exactly what it takes to make and broadcast content, from marketing and compliance to digital and production. We want to inspire the next generation by offering not only guidance and advice on accessing our industry, but to help build young people’s confidence in their ability to pursue careers within media or across other sectors. The ITV Insights Programme, Breaking Into News and supporting Creative Diversity Network’s Open News Days, are all ways in which we aim to inspire the next generation and champion regional TV opportunities.
Beyond the roles that are commonly associated with TV like scriptwriters and camera technicians, behind the scene’s at ITV there’s a huge variety of other skilled professionals, from sales and marketing teams to lawyers, who make the making of TV possible. We want young people to have the chance to experience other areas of our business and initiatives like the Legal Social Mobility Partnership (LSMP) help us to do that. LSMP is a nationwide collaboration of over 30 law firms, commercial organisations and professional sports clubs working together to broaden access to the legal profession. Led by us, the LSMP provides a work insight programme for students, including a week with a law firm and a second week with four in-house legal teams including ITV and beyond the scheme itself, alumni can continue to access career guidance through virtual coaching. Delegates are drawn from schools selected by the partners working closely with organisations including PRIME, Social Mobility Foundation, Manchester Access Programme and Pathways to Law.