We’re proud to be a Public Service Broadcaster and take our responsibility of empowering and investing in communities seriously.
Beyond the economic benefits of job creation and our investment of around £1 billion a year on programming – the vast majority of which is original UK content provided free to UK viewers at no cost to the taxpayer, we have the opportunity to benefit and contribute to communities nationally and regionally.
Whilst London remains the location for many of our productions, we’re committed to continuing to invest in the creative economy elsewhere in the UK. As part of our Ofcom broadcasting licence, we have a quota of 35% of regional (outside of London) programme making, which we focus on achieving every year. Two of the nation’s most-loved soaps, Coronation Street and Emmerdale, are based in Manchester and Leeds respectively and wherever possible we try to source goods and services, such as catering and production supplies, locally. This not only minimises the environmental impact of transportation but helps to ensure that we’re supporting local businesses.
Our regional offices and news centres are the backbone of ITV and at the heart of the communities we serve. Our regional identity is something that we’re very proud of, and across the UK, our News teams strive to play an active and valued role in their communities, championing local interests and regional identity. One example of this is Regional News’ coverage of The People’s Projects
. The newsrooms showcase five projects in each region, encouraging the public to vote for their favourite. Winning organisations have the chance to win up to £50,000 of Big Lottery Funding. Since 2005, we’ve helped support over 865 community causes across the UK with Big Lottery Funding grants worth £39 million since 2005.
, an initiative run by the independent charity The Public Service Broadcasting Trust
, backed by us and part funded by The Big Lottery Fund
is a movement of young people who are tackling issues that they feel strongly about so that they can make a difference to their communities. It’s a unique approach, led by young people, which allows them to create their own solutions to issues that affect them directly. Using the skills of a team of creative experts, the Fixers develop ways to get their message heard by the right people, whether that’s through film, print media, on-line campaigns or events. Our role is to help raise awareness by sharing their films and stories with our News audiences. Our regional News teams have played a significant role from the start, initially by promoting the scheme and now showcasing the latest Fixer projects across our regional News programming each month.
Find out more about how we’re empowering communities in our ITV Corporate Responsibility Summary Report 2017
Empowering the next generation and encouraging social mobility through experience and access to our industry is really important to us. Throughout the year we run a series of open-door events and initiatives to encourage people from the communities in which we operate to come along and find out more about what we do.
We want to inspire the next generation by offering not only guidance and advice on accessing our industry, but to help build young people’s confidence in their ability to pursue careers within media or across other sectors. The ITV Insights Programme
, Breaking Into News
and supporting Creative Diversity Network’s Open News Days
, are all ways in which we aim to inspire the next generation and champion regional TV opportunities. We also support the Media Trust’s Transforming Hidden Talent
initiative that aims to get young people into meaningful employment by building their skills, connections and confidence. The 12-month programme is about providing young people with the tools to explore opportunities available within the media industry. A key part of the programme is one-to-one mentoring, and around 20 ITV colleagues have become mentors to share their knowledge of the industry and offer guidance and support.
Beyond the roles that are commonly associated with TV, like scriptwriters and camera technicians, behind the scenes there’s a huge variety of other skilled professionals, from sales and marketing teams to lawyers, who make the delivery of TV possible. We want young people to have the chance to experience other areas of our business. Initiatives like the Social Mobility Business Partnership
(SMBP), formerly Legal Social Mobility Partnership, help us to do that. SMBP is a nationwide collaboration of over 30 law firms, commercial organisations and professional sports clubs working together to broaden access to various professions. Led by us, the SMBP provides a work insight programme for students. Beyond the scheme itself, alumni can continue to access career guidance through virtual coaching. Delegates are drawn from schools selected by the partners working closely with organisations including PRIME
, Social Mobility Foundation
, Manchester Access Programme
and Pathways to Law