Social Partnership

The Social Partnership framework was introduced into our programme commissioning process in November 2014. In 2018 it was updated and strengthened.

These commissioning commitments set out the expectations we have of production partners to support our three priorities: People (inclusive programming and workforce), Planet (environmental impact) and Partnerships (community and causes) by embedding the Social Partnership framework at the heart of our commissioning process.

To continue to attract the largest possible audiences our content needs to reflect and appeal to the breadth of audiences that characterise modern Britain; be produced in the most environmentally sustainable way; and address social topics important to audiences.

We take overall ownership for our aim to reflect an inclusive society, improve our environmental impact and empower communities and causes, but we can only achieve this by working in partnership with the production community.

The commitments, positioned as the third element in our commissioning process, alongside editorial and business affairs, are designed to encourage conversations amongst senior decision makers at the very start of the programme-making process. Our 2018 update sets out clear expectations from our production partners:

For diversity and inclusion we are asking producers to commit to a minimum of two production promises on-screen and two production promises off-screen.

For environmental sustainability, we are now making it a requirement for our production partners to complete a carbon footprint using the BAFTA albert tool, as well as committing to another one of the four initiatives outlined.

Our social cause strategy at ITV is health and wellbeing and, where relevant and applicable, we would like producers to talk to us about how they can support this. For example, this could mean featuring healthier options and lifestyle choices, raising awareness about signs of cancer, normalising discussions around mental health, or letting us know how you can support our large-scale campaigns, such as Soccer Aid.

We believe this partnership approach creates open dialogue on the challenges producers may face in socially and environmentally responsible programme making, and creates opportunities for them to be addressed, affecting long-term sustainable change.

Although success won’t be measured directly against specific programme output or workforce targets, regular monitoring will provide insight into how the combined efforts of the Social Partnership commissioning commitments are delivering against our priorities and where we need to focus our efforts.

To find out more about the Social Partnership and our progress so far, download our info below:

Social Partnership Overview
ITV’s Commissioning Website
ITV Corporate Responsibility Summary Report 2016